Sechelt Inn, formerly the iconic Driftwood Inn, came to us ready for a new chapter. Set on the waterfront in the heart of Sechelt, the goal was to honour the property’s nostalgic charm while creating a fresh identity that feels distinctly of the Sunshine Coast.

We developed a full rebrand inspired by West Coast nostalgia with a touch of Palm Springs charm — relaxed, playful and effortlessly coastal. The new identity pairs a characterful logo with a bold graphic system, warm coastal palette and a suite of custom illustrations that bring personality and a sense of place to the brand.

From signage and wayfinding to print, digital and guest touchpoints, every detail was designed to make Sechelt Inn feel like an easygoing beachside escape — familiar, fun and ready for its next era.