Merrier Paper Goods came to us looking for a new brand identity that captured the joy, colour and whimsy at the heart of their stationery, greeting cards, art prints and original artwork.

Inspired by Scandinavian patterns and playful geometric forms, we created an identity that feels bold, optimistic and full of personality. A bright colour palette and pattern-driven graphic system give the brand a distinct visual language while leaving plenty of room for Merrier’s products to shine.

From packaging and stationery to stickers, print collateral and digital applications, the identity was designed to mix, match and evolve — bringing a little more joy to every touchpoint.