Fred’s Italian is a neighbourhood restaurant inspired by Italy, with locations in Kitsilano, Ambleside and Sechelt. Serving wood-fired pizza, handmade pasta and a thoughtfully curated wine list, Fred’s brings a laid-back approach to classic Italian dining.

We worked with the Fred’s team to develop a brand identity that feels warm, confident and timeless — balancing old-world Italian character with a fresh, contemporary edge. From the visual identity and colour palette to signage, menus, printed collateral and branded touchpoints, the system was designed to feel cohesive while working across three distinct locations.

The result is a brand that feels right at home in the neighbourhood: welcoming, unfussy and made for lingering over good food and a glass of wine.